Digital growth and AI agencyin Panama and Latin America
We are a digital growth and AI agency. We connect campaigns, WhatsApp, ecommerce and data so you sell more and repeat fewer tasks.
WhatsApp Business
official API, with consent and approved templates
Spanish and English
for your team and your customers
Your data
on your infrastructure, with role-based access
Panama and the region
remote work, tailored to each market
Digital growth and AI agency: five areas, one system.
Pick an area and watch it work. The interfaces use the same example data, just as your business would run on one version of the numbers.
Growth
Google and Meta connected to the landing page, the CRM and the sale. We produce creative in batches and move budget toward what performs.
What it includes
- Google and Meta campaigns by intent, measured down to the sale
- Batch creative and scripts, with fatigue reading per ad
- Landing pages, tracking and attribution connected to the CRM
- Budget reallocation based on signals and a report to decide on
Spend
$12,480
Return (ROAS)
3.5x
Cost per purchase
$9.86
CreativeSpendCPAROASFatigue$2,8402.1xReadingC-11
Testimonial 15 s
$2,3102.9xReadingC-12
Before and after
$1,9503.3xReadingC-13
Direct offer
$3,1205.2xReadingC-14
Social proof
$2,2603.6xReadingC-15
Unboxing
Budget by creative−$600 C-11 → +$600 C-14 · Reallocated by signalsExample dataExample: an ad dashboard with creative, cost per purchase and return
We capture, qualify and follow up on every inquiry. An agent answers on WhatsApp and web, quotes, and hands over to a person when a decision is needed.
What it includes
- CRM with pipeline, qualification, assignment and follow-up by stage
- WhatsApp and web agents with your information and human escalation
- Quotes and bookings inside the conversation
- Reactivation of cold leads and past customers
We build online stores and custom applications connected to your payments, inventory and CRM, and make them grow with ads and analytics.
What it includes
- Online stores and marketplaces: design, development and conversion improvement
- Custom applications and portals for customers, teams and partners
- Local payments, inventory, dispatch and invoicing connected
- ERP, CRM and WhatsApp integration, with alerts if something fails
Data and automation
One version of the numbers: sales, ads, margins and cash on dashboards that update themselves, with the ability to ask your data questions.
What it includes
- Executive dashboards for marketing, sales and operations
- Attribution and contribution margin by channel
- Automatic management reports and drift alerts
- Natural-language questions on your data
We remove the manual work that repeats. Every flow has rules, human control and alerts when something fails.
What it includes
- Automation sprint: one to three processes with time and errors measured
- Operations and logistics: orders, inventory and dispatch connected
- HR: candidate screening and onboarding
- Reconciliations, reports and back-office tasks
Every industry loses the sale in a different place.
Pick one and see the flow we build, step by step.
Ecommerce and retail
From product page to repurchase, with margin in view.
Step 1 of 7
Ads and catalog
What the system automates
Syncs catalog and stock with Meta and Google, and pauses ads for sold-out products.
Where a person decides
Sets campaigns, budget and minimum margin per product.
What gets recorded
ROAS and cost per purchase by product.
What it costs you today to leave work unautomated.
Enter your numbers, or keep the examples, and see how much money you lose each month to three common causes. It is a starting point: in the diagnosis we replace it with your real data.
- 1Mark what applies to your business
- 2Adjust with your numbers
- 3See what you lose and how it is calculated
Hover over (or tap) the i next to each item to see what it means and what to count.
You lose each month (estimate)
Example values$4,589
Per year: $55,066
- Sales you lose$2,160 per month
- Team hours on repeated tasks$929 per month
- Ads that do not sell$1,500 per month
Biggest today: Sales you lose
See how it is calculated
- Sales you lose
400 inquiries × 30% unanswered × 15% that buy × $120 average sale = $2,160 - Team hours on repeated tasks
24 h per week × $9 per hour × 4.3 weeks = $929 - Ads that do not sell
$6,000 per month × 25% that brings no sales = $1,500 - You lose each month (estimate) = $4,589
You arrive at the call with a starting figure.
This is an estimate based on the numbers you entered, not a promise of results. In the diagnosis we replace it with your real data.
How we start: four stages, no surprises.
Each stage ends with something you can touch. If we do not see a clear case in any of them, we tell you.
Discovery
A conversation to understand what you want to improve, what it is worth today and who decides.
You get
A hypothesis of the problem and an honest answer on whether there is a business case.
Results with the number in the headline.
The founder's track record leading digital businesses across Latin America. It is the foundation we design every project on.
$50M+
generated in digital businesses
Across brands and markets in Latin America
Ecommerce, regional advertising and digital operations for consumer and retail brands, with sales measured down to margin.
8x
average return on ad spend
On those brands' advertising investment
Budget allocated by creative, channel and commercial calendar, with attribution to the sale.
−38%
in cost per click
Reebok in Chile, Peru and Colombia
Regional budget management tied to the commercial calendar, margin and campaign architecture.
- Start with a diagnosis
The next case could be yours.
We measure from day one and publish only the results each client approves.
Founder's track record
See how we work, in a short video.
A direct explanation of how an AI agent is built to work with your team, not against it.
It plays from YouTube when you press play. Nothing loads from YouTube before that.
From Panama, to all of Latin America.
Panama uses the U.S. dollar, has excellent connectivity with the region and works in Spanish and English. It is a good place to run a regional agency.
From there we design campaigns, WhatsApp and systems tailored to each market, with companies in Central America, the Caribbean and the rest of Latin America.
Is your company based outside the region?
We have a separate proposal, in English, for global brands that want to sell in Latin America.
See the proposal for global brands
Who is behind this
I spent years running digital businesses from the inside: ecommerce P&L, regional ad spend, CRM and logistics. I saw up close what is lost when tools do not talk to each other.
That is why Blackcore does not sell AI as a novelty. We use it to solve concrete sales and operations problems, and we measure the result from day one. If after discovery there is no clear business case, I will tell you.
Matías Ulloa
Founder of Blackcore
Previously: Super Xtra Panama, Indie Panama, Reebok and Adidas LATAM. Speaker at Colombia Moda and Ecommerce Day.
Tell our agent about your case.
Answer a few questions and get a preliminary diagnosis, with concrete opportunities for your business. It is the same kind of agent we build for clients.
Your answers are not saved unless you leave your details at the end. Do not write sensitive data.
Hi, I'm Blackcore's diagnosis agent. I'll ask four short questions and show you where sales may be slipping away. To start: what does your business do?
What people usually ask before starting.
Do not see your question? Message us on WhatsApp and we will answer.
What is a digital growth and AI agency?
It is an agency that joins marketing, technology and processes so a company sells more with less manual work. At Blackcore we connect Google and Meta campaigns, the CRM, WhatsApp, ecommerce and data into one measurable system, and use AI where it saves time or improves an answer.
What services does Blackcore offer?
Five areas: paid media and creative; sales, CRM and AI agents; ecommerce and business apps; data and dashboards; and process automation. Two or three usually combine, because the result depends on the pieces talking to each other.
How does a project start?
With a 30 to 45 minute discovery session at no cost. If there is a clear case, a 1 to 2 week diagnosis follows, with access to your data. Then comes implementation, 4 to 12 weeks depending on scope, and a monthly optimization of at least three months.
How much does an agency like Blackcore cost?
It depends on scope. As a reference, the diagnosis costs between USD 2,500 and USD 5,000, an implementation usually starts at USD 6,000 and a monthly advertising or continuous-improvement service at USD 2,500 per month. You pay media spend directly to Google or Meta. The proposal arrives with fixed scope and price.
How much does a WhatsApp chatbot or AI agent cost?
An agent for sales or service, connected to your CRM and handing over to a person, costs between USD 10,000 and USD 35,000, plus monthly usage and support. The range depends on channels, systems and use cases. A generic chatbot without a CRM costs less but solves much less.
Do you work with the official WhatsApp Business API?
Yes. We work on the official platform, with customer consent and approved templates for writing outside the 24-hour window. Meta charges per message depending on category and country. General-purpose assistants are not allowed on the platform; a company's own agents that serve its own customers are.
Does AI replace my team?
No. AI handles the repetitive work and hands over to a person when something needs negotiating, deciding or a special case. Every flow has rules, limits and a clear path to your team, which gains time for what generates revenue.
Which systems does it connect to?
CRMs such as HubSpot, Pipedrive or Zoho, stores such as Shopify or WooCommerce, ERPs, spreadsheets, Google Ads, Meta Ads, payment gateways, calendars and WhatsApp Business. If you use something less common, we review it in discovery.
What happens to my company and customer data?
We work with the minimum access needed. Data stays in your systems or on infrastructure you approve, with role-based permissions and a change log, and we sign a confidentiality agreement before starting. We respect each country's data protection law, such as Law 81 of 2019 in Panama.
How long until I see a result?
A focused automation or a WhatsApp agent can be running in a few weeks. Campaigns give clear signals in the first month, and the effect on sales is assessed over the first three months. Promising results before seeing your data would not be serious.
How do I know it is working?
We define two to four indicators from the diagnosis, such as first response time, cost per qualified lead, ROAS or hours saved. You see them on a dashboard that updates itself, and we review them with you every month.
What if the AI makes a mistake?
It can happen, so every agent answers only from your approved information, works within clear limits and hands over to a person when in doubt. In the first weeks we review the conversations with you and correct them.
What kind of company is it for?
Companies of 20 to 250 people that sell through digital channels: WhatsApp, web, social or marketplaces. It works best when there is a problem with a clear cost, such as unanswered inquiries or ads that do not turn into sales, and someone with decision power.
Do you build online stores and custom applications?
Yes. We build online stores and business applications and connect them to payments, inventory, CRM and WhatsApp. On very large projects, such as a complex ERP, we work with a specialist partner and you deal with a single team.
Do you work with companies outside Panama?
Yes. We work in Spanish and English with companies in Central America, the Caribbean and the rest of Latin America, remotely and with local support when needed. If your company is based in another region and wants to sell in Latin America, we have a separate proposal for global brands.
Start with a diagnosis.
Tell us what you want to improve. We will message you to set up a 30 to 45 minute discovery session at no cost.