AI and automation for ecommerce and retail
In ecommerce and retail, sales leak at specific steps: the product page that does not convince, the abandoned cart, the size question nobody answers and the cash-on-delivery order nobody confirms. We connect ads, store, WhatsApp, inventory and data so every step is measured and the repetitive ones run on their own.
Who it is for: Online stores and retail chains with their own catalog that sell through web, WhatsApp, social and marketplaces, and already spend on ads.
Where the sale is lost
- Traffic reaches the product page and does not buy, with no view of which checkout step loses it.
- Abandoned carts nobody recovers, or that all get the same automatic discount regardless of margin.
- Size, stock and shipping questions on WhatsApp and Instagram answered by hand and late.
- Cash-on-delivery orders refused at the door, and returns with no recorded reason.
- Different prices and inventory across the store, marketplaces and ads: you promote what you do not have.
The flow, step by step
Each step shows what the system does, where a person decides and what gets recorded.
Step 1 of 7
Ads and catalog
What the system automates
Syncs catalog and stock with Meta and Google, and pauses ads for sold-out products.
Where a person decides
Sets campaigns, budget and minimum margin per product.
What gets recorded
ROAS and cost per purchase by product.
What we connect
- Shopify, WooCommerce, VTEX or a custom store
- Meta Catalog and Google Merchant
- Payment gateways and local wallets (for example Yappy in Panama or SINPE Móvil in Costa Rica)
- WhatsApp Business API
- CRM
- Couriers and ERP or inventory
- GA4 and Looker Studio
What we measure
- Conversion by step
- Where the funnel breaks: page, cart, shipping or payment.
- ROAS and cost per purchase by product
- What is advertised with return and what burns budget.
- Cart recovery
- Share of carts that buy again after the message.
- Cash-on-delivery success
- Orders delivered over orders dispatched.
- First response time
- From the customer's message to the first useful answer.
- Contribution margin by channel
- Sales minus ads, variable costs, fees and returns.
Human control and compliance
- We only message people on WhatsApp who gave consent. Meta requires prior opt-in for business-initiated messages, and outside the 24-hour window only approved templates can be sent.
- The agent reads prices and stock from the catalog. It does not make them up.
- Card data never goes through the chat. Payment happens on the gateway link.
- Complaints, refunds and special cases go to a person with the full conversation.
What a conversation sounds like
Illustrative example, not a real client.
Do you have the black jacket in size M?
Yes, 2 left in size M. If you order before 4 p.m. today, it arrives tomorrow within the city. Want the payment link?
Yes, please.
Here it is. As soon as the payment confirms I prepare your order and tell you when it ships.
In your systemPayment confirmed. Order created, inventory updated (1 left), label generated and customer added to the CRM with history.
Where to start
Cart recovery with margin rules
WhatsApp messages to people who abandoned a cart, with a discount only when margin allows it.
First step: Measure abandonment by step today and launch the first message within 2 weeks.
WhatsApp agent connected to inventory
Answers size, stock and delivery with real data and closes the order through a payment link.
First step: Connect the catalog and define the 20 cases that escalate to a person.
Cash-on-delivery confirmation
Validates address and availability before dispatch to cut refusals at the door.
First step: Measure the current refusal rate by area.
Margin dashboard by channel and product
One view of sales, ads, fees and returns.
First step: Connect store, ads and gateways, and reconcile one month against accounting.
First weeks. The first 4 to 6 weeks: funnel measurement, a clean catalog, a WhatsApp agent with real stock and cart recovery. Product page and checkout optimization follow.
Frequently asked questions
What can AI automate in ecommerce and retail?
Ads and catalog: Syncs catalog and stock with Meta and Google, and pauses ads for sold-out products. Product page and checkout: Measures every funnel step (page, cart, shipping, payment) and offers each market's payment methods: cards with installments, mobile wallets, bank transfer or cash on delivery. Conversation: A WhatsApp agent answers size, availability and delivery time from the real catalog, and sends the payment link. Recovery: Messages people who left a cart, only if they gave permission, with a useful note inside the service window or with an approved template. Order and dispatch: Validates the address, confirms cash-on-delivery orders on WhatsApp, updates inventory, creates the label and notifies every status change. After the sale: Follows the delivery, asks for the review, handles exchanges with a reason and schedules repurchase for consumable products. Real margin: Calculates contribution margin by channel and product, including ads, fees, shipping and returns, and flags drift.
What does a person always decide?
We only message people on WhatsApp who gave consent. Meta requires prior opt-in for business-initiated messages, and outside the 24-hour window only approved templates can be sent. The agent reads prices and stock from the catalog. It does not make them up. Card data never goes through the chat. Payment happens on the gateway link. Complaints, refunds and special cases go to a person with the full conversation. Ads and catalog: Sets campaigns, budget and minimum margin per product. Product page and checkout: Decides which conversion test runs first. Conversation: Handles exchanges, complaints and wholesale buyers.
What is measured to know it works?
Conversion by step: Where the funnel breaks: page, cart, shipping or payment. ROAS and cost per purchase by product: What is advertised with return and what burns budget. Cart recovery: Share of carts that buy again after the message. Cash-on-delivery success: Orders delivered over orders dispatched. First response time: From the customer's message to the first useful answer. Contribution margin by channel: Sales minus ads, variable costs, fees and returns.
How does a project start in this sector?
With a 30 to 45 minute discovery session at no cost, followed by a 1 to 2 week diagnosis. The first 4 to 6 weeks: funnel measurement, a clean catalog, a WhatsApp agent with real stock and cart recovery. Product page and checkout optimization follow.
Start with a diagnosis.
Tell us what you want to improve. We will message you to set up a 30 to 45 minute discovery session at no cost.